Groupama wins Plain English Campaign award

Edited by the Employeebenefitstalk editorial team Jan 22, 2010

Plain English Campaign has awarded Groupama Healthcare its Crystal Mark award, demonstrating Groupama's commitment to making its products as accessible and as easy to understand as possible.

From February 2010, group-scheme members will receive a newly designed Crystal Mark-accredited member's guide, which includes a summary of their cover written in plain English.

In addition to bringing greater consistency and clarity across all of its products, Groupama Healthcare has brought together its separate policy booklets to create one Crystal Marked booklet for group schemes and one for individual products.

Alistair Sclare, director of healthcare at Groupama, said: 'Plain English Campaign has rigorous standards and will not award the Crystal Mark unless documentation can be read, understood and acted upon by the intended audience.

'This has been a valuable opportunity to go back to the drawing board and really make our documentation as clear, concise and user-friendly as possible for the benefit of our members, policyholders and our supporting healthcare broker partners,' he finished.